Awards and Recognition

The company Almeida Junior won gold in the Events and Promotions category of the Abrasce 2023 Awards.
The project awarded gold was ‘Garten Shopping becomes a fashion Innovation hub, with Startup Weekend Fashion Tech event’. The action brought together fashion and technology, aiming to encourage entrepreneurial culture and create new businesses in the fashion tech vertical in Joinville. The event’s distinguishing feature was its location, a shopping center, which enabled direct connection between the solutions developed, fashion and retail market owners and the consumer. The event saw the creation of 14 innovative projects in a period of just 54 hours and the participation of around 150 people.

Our dedication to social responsibility stood out in the “social” Category with the inspiring case: “Inclusion on the Norte Fashion Way catwalk: a fashion show for the blind to ‘see'”.
Inclusion won the Norte Shopping catwalk. With a Summer Collection full of colors, we decided to expand this experience for blind and visually impaired people. This idea was inspired by the See Colors project, a program developed exclusively for blind people to identify colors, through a tactile code printed on labels or on the clothes themselves. It was the first time that a shopping mall in the country used See Color labels in looks created for the event.
In addition to using See Color labels and creating a special lounge designed to explain the technology, we invited blind people to parade on the event’s catwalk and use the audio description technique for the audience.

With innovative actions on raising autism awareness, Almeida Junior was one of the winners in the 2022 Abrasce Awards from the Brazilian Association of Shopping Centers, in the People Management category

Winners as the most remembered brand by Santa Catarina residents in the Mall segment – Vale do Itajaí and Sul regions, respectively.

Case: AJPlace, the first corporate marketplace of a shopping mall chain.

Retail Category. Case: Almeida Junior Malls Marketplace: the technology used to overcome the pandemic and go a step further, promoting convergence between the online and offline world.

Winners as the most remembered brand by Santa Catarina residents in the Mall segment – Vale do Itajaí and Sul regions, respectively.

Silver in the Technology Category, with the case: technology used to overcome the pandemic and go a step further, promoting convergence between the online and offline world.

Category ‘Digital Transformation Highlight Award – AJPlace case’.

Retail Category. Case: omnichannel platform for the company’s APP.

• Success Case Award – AJ Labs eyeing the future of retail
• Almeida Junior – IT4CIO/SC

Category: Technology and innovation

• Case: Nações Shopping. The new giant of the South.
• New Enterprises Category
• Silver Classification
• Nações Shopping

• Case: Transformation Balneário Shopping: Incomparable!
• Category Design and Development (Renovations/Expansions)
• Balneário Shopping

• Case: Balneário Shopping
• Architecture & Design Category
• Balneário Shopping

• Case: Balneário Shopping: Incomparable.
• Expansion & Revitalization Category
• Gold Classification
• Balneário Shopping

• Case: Transformation Balneário Shopping: Incomparable.
• Balneário Shopping

• Case: Branding Strength. Almeida Junior – Innovating to transform.
• Institutional Campaigns Marketing Category
• Silver Classification
• Almeida Junior

Neumarkt Shopping

• Case: Continente Park Shopping: the biggest and most recent success of the Almeida Junior Group.
• Continente Shopping

The contest assessed the following requirements:

• execution of the design mission, merchandising, image of the building and aesthetics in general.

• Category Shopping Center of Vale do Itajaí
• Neumarkt Shopping